Organic food has never been so popular, so why is Whole Foods now struggling?
Story Date: 2/13/2017

 

Source: Caitlin Dewey, NEWS & OBSERVER, 2/10/17


Organic food has never been so popular among American consumers. Ironically, that's bad news for the brand that made organic a household name - namely, the Austin, Texas-based Whole Foods. On Wednesday, Whole Foods reported what is arguably its worst performance in a decade, announcing its sixth consecutive quarter of falling same-store sales and cutting its outlook for the year.

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