Source: MEATINGPLACE, 2/20/17

Smithfield Foods announced the launch of an antibiotic-free line of fresh pork products under its Pure Farms brand.

The Pure Farms product line meets the highest level of USDA standards with minimal processing and no antibiotics, steroids, hormones or artificial ingredients. The full line of products will be available in fresh pork cuts, ham cuts and packaged pork cuts such as breakfast sausage and bacon in both retail stores and food service beginning this month.

Smithfield also recently refined its definition of 'prevention’ as related to antibiotics use in farm animals, providing a practical explanation to consumers and customers that offers greater clarity. These efforts are driven by an internal antibiotics task force.

In a news release, the company said it is the only company in the industry to report antibiotics usage since 2007 and that this new product line further affirms Smithfield’s continued leadership of practices that uphold highest standards of transparency and strengthen consumer trust.

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