Source: Rita Jane Gabbett, MEATINGPLACE, 2/21/17


Tyson Foods executives announced that all Tyson consumer brand products would feature chicken with No Antibiotics Ever (NAE). The company also unveiled a new logo.

A Tyson spokesman told Meatingplace the NAE Tyson brand products would be rolled out in June.

The move comes after rival Perdue Farms, which has led the industry on this issue, announced last October it had completed the final step away from the routine use of any antibiotics in its chicken production by eliminating use of animal-only antibiotics.

Tyson announced in 2015 that it would seek to eliminate the use of human antibiotics from its U.S. broiler chicken flocks by the end of September 2017, a goal it achieved ahead of schedule. 

Speaking at the 2017 Consumer Analyst Group of New York (CAGNY), Tyson Foods CEO Tom Hayes and Tyson Retail Business President Sally Grimes told analysts the company will continue investing in innovation to bring a wide variety of new products that meet consumers’ desire for fresh food, more protein and in flexible forms that can be eaten seamlessly throughout the day.

The executives said Tyson Foods also is deepening its commitment to a more sustainable food system. The company plans to develop new solutions that deliver healthier food, healthier animals, healthier workplaces and a healthier environment. Tyson Foods’ holistic sustainability plan includes commitments such as:

• Expanding its NAE chicken offerings, making Tyson Foods the world’s leading producer of NAE chicken
• Setting a goal of reducing workplace injuries and illnesses by 15 percent year over year
• Establishing strategic partnerships to set science-based sustainability goals
• Continuing third-party audits of farms to certify humane treatment of chickens
• Improving how chickens are raised through a concept farm, with innovations designed to be better for the birds, the environment and food safety
• Increasing transparency across the business, including sustainability efforts.

Hayes said the company’s new approach to financial fitness will fund investment in long-term growth. It will include efforts to reduce waste across the company, the allocation of capital for growth and transforming business models through technology.

The executives said the new corporate logo reflects the new direction of the company.

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