Growing interest in "ugly produce"
Story Date: 2/22/2017

 

Source: Paul Stephen, WILMINGTON STAR-NEWS, 2/21/17

Eggplants don't have feelings. Neither, as it turns out, do squash, tomatoes, peppers or any other number of popular fruits and vegetables. And that's a good thing, as the term "ugly produce" has become increasingly popular among consumers shopping for the best price, food waste prevention advocates and market-savvy entrepreneurs alike. The Ugly Produce is Beautiful! campaign launched in 2016 to highlight data suggesting as much as 40 percent of food in the United States goes uneaten -- an economic impact of essentially throwing away $165 billion every year.

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