Source: KANSAS FARMER, 3/7/17

Environmental, social and economic sustainability is a long-held objective of the United States beef industry and the focus of a new, national research project. McDonald’s USA, Tyson Foods, The Samuel Roberts Noble Foundation, Beef Marketing Group and Golden State Foods announce a two-year pilot research project that will seek methods to improve sustainability across the entire beef value chain, test metrics established by the U.S. Roundtable for Sustainable Beef and explore scalable solutions that could be applicable to beef production across the country.

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