Source: Jeff Wells, FOOD DIVE, 4/26/17


Don’t let all the wooden crates, hay bales and “meet the farmer” signs fool you: Locally sourced products have become a big business for supermarkets. What began as a limited marketing effort to capitalize on the surging interest in farm stands and community supported agriculture has evolved into a major growth opportunity as consumer desire for fresh foods, emerging brands, unique flavors, and transparency has expanded. 

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