Source: MORNING AG CLIPS, 6/15/17

With the consumer market for pork and other protein sources changing rapidly, the Pork Checkoff is putting the finishing touches on a plan to capitalize on those changes by repositioning pork marketing, Terry O’Neel, president of the National Pork Board, told an audience at World Pork Expo. “The Pork Checkoff has embarked on a journey to determine how best to market pork today,” O’Neel, a pork producer from Friend, Neb., said.

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