Amazon’s Grocery Ambitions Spell Trouble for Big Food Brands
Story Date: 7/3/2017

June 26, 2017

Foxx Business - Annie Gasparro & Laura Stevens - Dow Jones Newswires

Amazon.com Inc.'s deeper push into the grocery business threatens to further pinch packaged-food companies already coping with slowing sales.

An enduring shift by consumers toward fresh and natural options is eating into the business of big food brands, like Kraft Heinz Co., Kellogg Co., and Mondelez International Inc. They also face growing competition from store brands and upstarts.

Now, Amazon is preparing to expand into the sector with its proven history of aggressively driving down prices.

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