Source: MORNING AG CLIPS, 8/30/17

This fall when Goodyear introduces its Assurance WeatherReady tires for passenger vehicles, soybean farmers may want to pay attention to their newest customer. That’s because this all-season, innovative line of tires was made possible in part by the soy checkoff. The tires feature a soy-based rubber compound, bringing forward yet another market opportunity for soybean oil and, in return, a profit opportunity for soybean farmers.

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