Next-generation products drove BAT merger
Story Date: 9/5/2017

 

Source:Richard Craver, WINSTON-SALEM JOURNAL, 9/5/17


Global plans for top-selling U.S. electronic cigarette Vuse has led British American Tobacco PLC to elevate its innovative product division to top-level internal status. The company, which owns Reynolds American Inc., said Thursday its next-generation products business “is fast becoming a key part of our mainstream business.” The division also includes heat-not-burn traditional cigarettes.

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