Source: MORNING AG CLIPS, 9/5/17

As food manufacturers increasingly turn to fear-based food labeling to prop up profits and consumers face more confusion in the grocery aisles, America’s dairy farmers today launched “Peel Back the Label,” a new campaign to highlight this troublesome trend and stress the need for truth and transparency in food marketing.The campaign comes as almost 70% of consumers say they look to front-of-label claims when making food purchasing decisions, and as food manufacturers increasingly utilize “free from” labels...

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