Source: Rhonda Garrison, SOUTHERN FARM NETWORK, 9/19/17

The consumer market is changing. The demographics are also shifting. The Pork Checkoff is changing its marketing strategy to serve the needs of foodservice and retailers. National Pork Board vice president of domestic marketing Jarrod Sutton says the Pork Checkoff is taking on an advisory role for these companies… “There’s a lot of those companies that are concerned, and maybe shaking in their boots a little bit, to have good, solid, credible data, and just to have market intelligence.." 

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