Pork Checkoff’s Asian trade mission offers insight
Story Date: 9/28/2017

 

Source: MORNING AG CLIPS, 9/27/17

With a clearer vision on how to elevate U.S. pork as the global protein of choice, three National Pork Board officers and two members of the senior leadership team have returned from an Asian trade mission. The team representing the Pork Checkoff toured Japan and China from Sept. 5–16, visiting with pork processors, distributors and retailers, as well as importers and traders. Asian team members of the U.S. Meat Export Federation (USMEF) also accompanied the Pork Checkoff crew.

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