Source: CROP LIFE, 10/2/17


According to book author Michele Payn, Principal at Cause Matters Corp., the U.S. agricultural industry has a serious negative perception problem with the general public. “The anti-agricultural community has a very loud voice, especially on social media,” said Payn, speaking at the 2017 Mid America CropLife Association meeting in Kansas City, MO. “I don’t understand for the life of me why agricultural companies don’t do a better job at fighting back against this.”

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