Source: Andrew Rosenblum, TECHNOLOGY REVIEW, 10/7/17


A U.S. synthetic-biology conglomerate plans to begin marketing genetically modified apples this fall but won’t label them as GMOs. The so-called Arctic apples are genetically altered to suppress browning and may be offered for sale as bagged slices in up to 400 stores in the Midwest and Southern California, according to the company. The launch is the first significant test of a GMO whose modification is meant to appeal to consumers, rather than help farmers increase production.

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