Home subscribers to Family Circle, Woman's Day, Better Homes & Gardens, Ladies Home Journal and Good Housekeeping magazines are receiving a four-page recipe section during June and July courtesy of the Pork Checkoff, the National Pork Board announced.

The direct-mail campaign will reach 5 million consumers in the checkoff's target audiences, according to Rick O'Fallon, retail marketing manager, western division, for NPB.

As part of the promotion, the checkoff has teamed up with Safeway, which operates supermarkets in California, Alaska, Philadelphia, the Baltimore/Washington area, Chicago, Houston, Dallas, Denver, Seattle and Portland, Ore. Subscribers in those markets who receive any of the five selected magazines will get a mini-booklet of pork recipes geared toward summer grilling and entertaining along with a coupon for products such as Oscar Mayer center-cut bacon.

"We are projecting that this promotion will move millions of pounds of pork this summer," O'Fallon said.