Source: FOOD DIVE, 10/30/17


Dive Brief:
• A study by the University of Florida Institute of Food and Agricultural Sciences found that some consumers can’t distinguish between the terms “organic” and “non-GMO” on food labels, mistaking them as synonymous, reports Meatingplace.
• Findings are based on a national survey of 1,132 respondents asked about their willingness to pay more for food labeled as non-GMO vs. genetically modified products. Specifically, the research studied how much more consumers were willing to pay for packaged granola bars and fresh apples when they contained the “Non-GMO Project Verified” or “USDA Organic” labels.

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