Source: Jim Hamerand, TRIAD BUSINESS JOURNAL, 1/9/18


Costco Wholesale Corp. is building a massive – and controversial – chicken factory in Nebraska to supply it with its loss-leading $4.99 rotisserie birds. The Wall Street Journal featured Costco in an examination of how retailers can thrive by selling roasted chickens below cost.  The $4.99 chicken deal was so important to the Issaquah-based warehouse retailer that it took at least a $30 million profit hit to subsidize the product during a 2015 bird flu outbreak.

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