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Source: WORLD AG NETWORK, 1/31/18
There is a growing movement of consumers demanding information on how their food is produced, including affluent American consumers, millennials, and the European market. I recently returned from a trip to Austria where food traceability was a hot industry topic because many Europeans were passionate about supporting local farmers and wanted labeling identifying which region (and even which farm) produced their food. For more of this story, click here.
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