Source: Rita Jane Gabbett, MEATINGPLACE, 2/12/18


Esex, Mass.-based Karv has launched as a new home meat subscription service, fulfilling orders across the eastern United States.

In a news release, Karv described its products as flash frozen meats from animals born and raised in the United States, including grass-finished and fed Angus beef, organic and free-range chicken and Heritage pork.

Offerings will include USDA-certified meat with recipes and options for oven-ready entrées.

Positioning the products as an alternative to fresh meal kits, Paula Lopes, director of marketing for Karv, said, “When subscribing to Karv, customers have the flexibility to cook what they want, when they want, instead of being locked into a specific meal for each day of the week. Rather, they can create their own meal, use one of the easy and inspiring 30-minute recipes, or opt-in for an assortment of oven-ready entrées.”

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