Source: Brad Robb, SOUTHEAST FARM PRESS, 2/27/18



After a precipitous drop in cotton’s market share in 2011 — thanks in no small part to dollar cotton prices in 2010 — consumer demand for cotton is returning. Cotton Incorporated president and CEO, J. Berrye Worsham, addressing attendees at the National Cotton Council’s recent annual meeting in Fort Worth, Texas, provided an update that highlighted progress being made by research and promotion activities despite a greatly reduced budget

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