Source: HYPEPOTAMUS, 4/4/18

Today’s eaters are pickier about their food than ever before — but it’s less about how the meal on their plate tastes, and more about where it came from and what it contains. Consumers are increasingly seeking more information from food manufacturers and producers, with almost half of consumers reporting they don’t know enough about a product from its label, and two-thirds saying that the brand should be communicating more information.

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