Source: Richard Craver, WINSTON-SALEM JOURNAL, 4/19/18


The law of higher expectations has caught up — at least in the short term — to the heat-not-burn traditional cigarette market in general, and to Philip Morris International in particular. The manufacturer said Thursday it experienced a “less rapid than initially projected growth” in first-quarter sales of Marlboro Heatsticks in the pivotal market of Japan. The Heatsticks are based on PMI’s iQOS technology.

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