Gildan's Made-in-USA apparel pitch lacking customer traction
Story Date: 5/8/2018

 

Source: Richard Craver, WINSTON-SALEM JOURNAL, 5/7/18


Gildan Activewear Inc. launched in August its version of the American Apparel brand with a “you decide” offer to consumers about buying domestically produced product. Nearly nine months into the manufacturing and marketing initiative, Gildan appears to be lacking enough traction that management may be having second thoughts...

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