Source: CROPLIFE, 5/21/18



As many of you know, I have spent a fair amount of time over the past year learning about and discussing e-commerce with a number of industry audiences and journalists. Initially, the speaking requests were prompted by some of my published comments relating to the expansion and marketing efforts of Farmers Business Network (FBN). More recently the requests have been prompted by the ongoing proliferation of e-commerce platforms being rolled out including several that have been initiated from within the traditional distribution channel. E-commerce, whether originating from within or outside traditional boundaries, is on the minds of many folks these days.

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