Source: POLITICO'S MORNING AGRICULTURE, 6/19/18

Farmers for Free Trade is trying again to appeal to Trump with a new 30-second spot on how the retaliatory blowback from his steel and aluminum tariffs will hurt American farmers. The new ad, created with the U.S. Apple Association, launches this week and will run on Fox News, CNN, MSNBC — Trump's most-watched channels — and online.

"The U.S. apple industry does depend on exports," Mark Boyer, part-owner of Ridgetop Orchards, says in the ad. "Without certainty in foreign markets, why would you invest in equipment, why would you invest in anything? The stakes are high. People will lose their jobs."

This is the third ad that Farmers for Free Trade — an advocacy group formed last year by several agriculture industry groups — has paid for in recent months to make the case that the president's actions on trade will be a major blow to U.S. growers, a key part of his political base.

"This situation is going from bad to worse," Brian Kuehl, executive director of Farmers for Free Trade, said in a statement. "Let's call it what is — this is a trade war that is impacting the livelihoods of American farmers; farmers we work with are paying higher prices for their equipment because of the steel tariffs, have had contracts canceled, and have been hurt by falling commodity prices."