Source: Tim Linden, THE PRODUCE NEWS, 7/16/18


Though the rapid growth of organic sales at retail has slowed down, the consumers driving these sales are a committed group and remain passionate about what they eat. That was one of the takeaways at an educational session during the recent Organic Produce Summit titled “Deep Dive – Organic Sales Analysis and Why Behind the Buy.” Presenters Melissa Abbott of Hartman Retainer Services and Jordan Rost of Nielsen, both consumer research firms, discussed consumers and the motivating factors in their buying decisions of fresh produce.

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