Source: GENETIC LITERACY PROJECT, 8/31/18



One of the biggest challenges for any risk communications professional today is to deliver positive messages on pesticides. Like any communications process, trust is essential, but in a chemophobic world, trust in chemicals is a rare commodity. Pesticides found on the food the public consumes creates a vulnerability (fear) that cannot easily be overcome. People have to be convinced that their food is safe, any pesticide residues are of no risk and are there for a reason. In this case, we are asking a mother feeding her child to trust the chemical industry… a challenge indeed.

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