Source: Tom Burfield, THE PACKER, 9/12/18


As U.S. sweet potato exports increase, the American Sweet Potato Marketing Institute, Benson, N.C., is using special events, promotional activities and social media to tout the benefits of sweet potatoes worldwide, said Sue Johnson-Langdon, marketing and communications consultant. The institute has contracted with public relations agencies in Canada and Germany to promote sweet potatoes in Canada and Western Europe, she said.

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