Forget Old McDonald, farmers must communicate consumer benefits of modern agriculture
Story Date: 11/14/2018

 

Source: GENETIC LITERACY PROJECT, 11/13/18


Most farmers are reluctant to talk about modern agriculture. Our own industry advertisements promote the image of a farm with a faded red barn and a few chickens running about in a pastoral setting. That is not modern agriculture and we need to stop letting agriculture be portrayed this way. It is not hard to understand why modern agriculture shies away from talking about what we do on the farm. Modern agriculture practices are regularly attacked by activists who want to return to the lost golden age of Old McDonald’s farm.

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