The problem with public trust and traceability in farming
Story Date: 12/24/2018

 

Source: OTTAWA CITIZEN, 12/17/18

The president of Bayer CropScience Canada, Al Driver, had just finished talking about why his company decided to purchase Monsanto — and how that would affect farmers — when the question of public trust came up. “It’s the No. 1 issue facing agriculture,” said a farmer attending the keynote at Farm Forum in Calgary. “We need to get through to consumers. We need to change their minds about agriculture.” And it’s here that I’m going to berate my own industry. The value of me doing so is to show you, the consumer, that we’re capable of being critical of ourselves and our own industry.

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