Source: MORNING AG CLIPS, 1/17/19

New national survey data released today finds that consumers — by a nearly 3-to-1 margin — want the U.S. Food and Drug Administration to enforce existing regulations and prohibit non-dairy beverage companies from using the term “milk” on their product labels. FDA is soliciting public comment regarding front-of-package dairy labeling regulations through Jan. 28. The national survey conducted by IPSOS, a global market research and consulting firm, found that 61 percent of consumers believe FDA — which currently defines “milk” as the product of an animal, but doesn’t enforce that labeling rule — should restrict non-dairy beverage companies from using the term “milk” on their product labels.

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