Source: MORNING AG CLIPS, 1/23/19

U.S. shoppers are still paying more for organic food, but the price premium is falling as organic options multiply. Last year, organic food and beverages cost an average of 24 cents more per unit than conventional food, or about 7.5 percent more, according to Nielsen. That was down from a 27 cent, or 9 percent, premium in 2014. There’s a lot of variation within those numbers. The average price for a gallon of organic milk — $4.76 — is 88 percent higher than the $2.53 shoppers pay for a gallon of regular milk. 

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