Source: Brad Haire, FARM PROGRESS, 1/24/19


Josh Whitlock and Jacob Shepherd believe the fresh produce industry could use another way to handle business. Whitlock and Shepherd, both 30, grew up in Newnan, Ga., about an hour southwest of Atlanta. Two years ago, the friends started developing Trackter, a live, web-based marketplace where growers and buyers can bid on and sell fresh fruits and vegetables, schedule logistics, book transportation and track the shipments from the farm to a processor or directly to the store shelf.

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