Source: Keith Loria, THE PRODUCE NEWS, 2/5/19


Jerome and Diane Vick began Vick Family Farms in 1975 with 25 acres and a lot of ambition. Since its humble beginnings, the company has grown into a leader in the sweet potato industry, always at the forefront of technology, service and quality. “Over the years, they grew their business mainly because of the work ethic they both had,” said Charlotte D. Vick, partner and head of marketing for the Wilson, NC-based company. “They both were smart business partners and knew in order to be successful they had to work hard themselves and put as much of their profits back into the business as they could. They were always very realistic and never tried to grow too fast.”

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