Source: FARM PROGRESS, 2/15/19


Each of today’s big brands and retailers, like Levi Strauss & Co., Nike, Wrangler, and Walmart, have a department and staff dedicated to one thing — sustainability. In today’s world where an increasing number of consumers are “eco-minded,” they want verifiable proof that confirms what they are purchasing was grown or made in a sustainable manner. Because of this fact, those brands and retailers are placing pressure on their supply chains to deliver raw materials that meet this requirement. Even the company that owns rights to one of the most iconic trademarks in the history of advertising has one — Cotton Incorporated.

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