Study:Social media not a good platform for connecting with consumers
Story Date: 3/27/2019

 

Source: SOUTHERN FARM NETWORK, 3/26/19

Some recent findings in consumer studies by the AgriFood Analytics Laboratory in Canada will not sit well with some Social Media advocates in the farming community. In recent years, Social Media platforms have become popular venues for conversations and debates. But Social Media can also be a mine-field for individuals who advocate and introduce complex issues. Dr. Sylvain Charlebois, senior director of the Analytics Lab at Dalhousie says that his group has found  Social Media platforms may not be the most useful venues for individual farm participants…

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