Source: Jim Offner, THE PACKER, 5/23/19


“Local” means “regional” in the Carolinas, as far as marketing fresh fruits and vegetables goes, suppliers and marketers say. “North Carolina growers and (the North Carolina Department of Agriculture) do a great job in promoting North Carolina products to all retailers, foodservice and the customers of North Carolina products through advertising, social media, billboards,” said Matt Solana, vice president of operations/supply chain with Autryville, N.C.-based Jackson Farming Co.

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