Source: Rita Jane Gabbett, MEATINGPLACE, 8/13/19


Smithfield Foods announced it is launching a plant-based protein portfolio under the company’s Pure Farmland brand.

The new line comes in a variety of breakfast patties, meatballs, burger patties, and pre-seasoned protein starters for use in all meal occasions, including breakfast, lunch, dinner, and appetizers. The products are gluten and dairy free with soy as a protein source, which the company said, “provides levels of all essential amino acids that many other plant proteins do not provide.”

The new Pure Farmland items include:
• Simply Seasoned Plant-Based Burger Patties
• Plant-Based Burger Patties with Dairy Free Cheddar Alternative
• Homestyle Plant-Based Meatballs
• Italian Style Plant-Based Meatballs with Dairy Free Parmesan Alternative
• Savory Original Plant-Based Breakfast Patties
• Maple Plant-Based Breakfast Patties
• Simply Seasoned Plant-Based Protein Starters
• Mild Italian Style Plant-Based Protein Starters

“We’ve been exploring the alternative protein space, and have taken our time to get it right,” said John Pauley, chief commercial officer for Smithfield Foods. “With this launch, we are bringing together our expertise in creating market-leading food products, our organizational commitment to sustainability, and our deep understanding of 'flexitarian’ consumers.”

Offered in sustainable packaging with trays made from more than 50% recycled material, Pure Farmland has committed to empower local farmers and farms by partnering with the American Farmland Trust. With every package sold, the brand pledges to donate the cost of protecting one square foot of farmland. These donations will help the American Farmland Trust continue to further its mission of not only protecting the nation’s farm and ranch land, but also promoting sound farming practices and supporting farmers.

Pure Farmland plant-based protein products will be available in the fresh, refrigerated sections of grocery retailers nationwide in mid-September.

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