Source: WRAL TECHWIRE, 12/16/19


Purple Carrots sound like something straight out of the creative mind of Dr. Seuss. But they might just become North Carolina’s next signature cash crop. The North Carolina Biotechnology Center’s Crop Commercialization Program (CCP) – which coordinates new, high-value crop research in the state – originally dug up the market opportunity, so to speak. It began investigating the potential of purple carrots a couple of years ago.

For more of this story, click here.