Source: Tom Karst, THE PACKER, 12/18/19


Farmer-owned cooperative Eastern Carolina Organics has rebranded the organization as Happy Dirt. The Durham, N.C.-based operation, which partners with farmers to market and distributes wholesale, organic produce to retailers and foodservice customers on the East Coast, has a new logo and website landing page,  according to a news release. “Since day one, we’ve taken a unique approach to achieving our mission and we are grateful and inspired by how much we have been able to accomplish over the last 15 years,” company founder and CEO Sandi Kronick said in the release.

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