Source: Wade Barnes, FARM PROGRESS, 12/30/19


2019 delivered a lot of uncertainty to farmers. One thing you can bank on in 2020 is more of it, especially around weather, tariffs, and lending. What will help? More data being accessible to growers, retailers and financial service providers. Accurate data holds the key to less uncertainty and a positive outlook for the coming year. Here’s one set of observations from a leading agribusiness exec: Consumers will have a bigger impact on your business in 2020. Food companies are feeling a lot of pressure from consumers who want to know more about the food on their dinner table -- and they’ll look to you for more insight.

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