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COVID-19 and what your small business can do Story Date: 3/19/2020
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Source: NCDA&CS, 3/18/20
Message from the Small
Business Center at Wake Technical Community College:
This is a scary and uncertain time for all of us and especially, you,
our small business owners.
Many of you are asking what you can do to mitigate your risk, retain
customers, and help your employees. The Small Business Center Network website will
soon have a toolkit of resources for your use. They will include pre-recorded
and short webinars, articles, and templates.
We have suspended most of our planned programming between now and
April 7th to allow us to fully support our community. You received an
email notifying you of a schedule change if you were registered for a
session.
Need help right now?
We have limited emergency counseling to our existing business owners.
If you are an existing SBC counseling client actively in business and
affected by COVID-19, you can choose a time here.
If you are not an existing SBC counseling client but you are in
business and affected, follow these steps to book a session:
- Fill
out a request for counseling: Click here and then click the
Counseling button.
- Choose
an emergency session time: Click here.
Please note that our offices are closed at this time and we are
operating remotely. If you need to communicate with our staff, email
is the best option. We can be reached at croberson@waketech.edu or caroix@waketech.edu.
Sending you all love, light, and we are in this together.
Cherith
p.s. If you can safely go outside, enjoy those spring blooms.
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Below you can find:
COVID-19 Business Tips
SBA Disaster Relief Loan Information
Upcoming Programming
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- Communicate
with your customers. Whether you own a storefront, go into people's
homes, or people come to you in another capacity. Tell them what you
are doing to practice increased hygiene, social distancing, and how
you are keeping their safety and health front of mind while
protecting you and your staff. If you expect a delay in shipping or
a service, be sure to let them know.
Update your:
- Website
- Social
Media Accounts (if they are active & you have followers)
- Put
signage in your storefront windows
- Your
voicemail
- Invite
your community to invest in the future of your business. You can do
this by offering pre-sales, a special sale, gift card or e-gift
cards (Square offers an E-Gift card option).
Your community wants to help but we have to ask for help to receive
it. You can decide when and how to do this. Some businesses may choose
to wait and others may want to reach out now.
- Make
videos of your product or service and put them on your social media
accounts or YouTube and share with your customers. These videos can
be a how-to, highlight a product that you are selling virtually, provide
comic relief and build goodwill. The videos don't have to be perfect
but make sure they align with your product or service. For example,
if you are a hair stylist, record a short video of how not to trim
your own bangs (comic relief) and offer some alternative hair
styling options or offer a front porch trim service that doesn't
require them to come to you.
- Use
any customer outreach as an opportunity to build your mailing list
and customer goodwill. Collect email addresses and contact
information.
- Offer
services virtually (if you can). An example would be to offer a
virtual workout session or virtual consultation. Easy to learn and
integrate services for going virtual are Zoom, Facebook or Instagram
Live, and more.
- Evaluate
your business financials. Negotiate any expenses that may be reduced
(lease, payment terms, etc.,).
- Follow
our Facebook page for continued ideas, live
updates, and tips (plus my own version of #momjokes).
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SBA Disaster Assistance Loans
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*Currently, there have been (4)
designated areas for SBA Disaster Loan Assistance related to COVID-19:
-California
-Maine
-Washington
-Connecticut
We expect more disaster areas to be
designated in the near future, including NC, however this is yet to be
determined
Visit SBA.gov for the most up-to-date
information for North Carolina businesses.
Process for Accessing SBA’s Coronavirus (COVID-19) Disaster Relief Lending
= The Small Business Administration is offering designated states and territories low-interest federal disaster loans for working capital to small businesses suffering substantial economic injury as a result of the Coronavirus (COVID-19). Upon a request received from a state’s or territory’s Governor, SBA will issue under its own authority, as provided by the Coronavirus Preparedness and Response Supplemental Appropriations Act that was recently signed by the President, an Economic Injury Disaster Loan declaration.
=Any such Economic Injury Disaster Loan assistance declaration issued by
the SBA makes loans available to small businesses and private,
non-profit organizations in designated areas of a state or territory to
help alleviate economic injury caused by the Coronavirus (COVID-19).
=SBA’s Office of Disaster Assistance will coordinate with the state’s or territory’s Governor to submit the request for Economic Injury Disaster Loan assistance.
=Once a declaration is made for designated areas within a state, the
information on the application process for Economic Injury Disaster Loan
assistance will be made available to all affected communities.
=SBA’s Economic Injury Disaster Loans offer up to $2 million in assistance and can provide vital economic support to small businesses to help overcome the temporary loss of revenue they are experiencing.
=These loans may be used to pay fixed debts, payroll, accounts payable and other bills that can’t be paid because of the disaster’s impact. The interest rate is 3.75% for small businesses without credit available elsewhere; businesses with credit available elsewhere are not eligible. The interest rate for non-profits is 2.75%.
=SBA offers loans with long-term repayments in order to keep payments affordable, up to a maximum of 30 years. Terms are determined on a case-by-case basis, based upon each borrower’s ability to repay.
=SBA’s Economic Injury Disaster Loans are just one piece of the expanded focus of the federal government’s coordinated response, and the SBA is strongly committed to providing the most effective and customer-focused response possible.
For additional information, please contact the SBA disaster
assistance customer service center. Call 1-800-659-2955 (TTY:
1-800-877-8339) or e-mail disastercustomerservice@sba.gov.
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Most of our regular sessions will be postponed through
April 7th to allow us to fully support small business owners impacted now.
Thank you for your understanding and patience. Follow our Facebook Page for
upcoming webinars and programming.
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Wednesday, March 25
2:00-3:30 PM
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Let a panel of experts in business continuity, supply
chain, and healthcare help you respond to and prepare for the potential
effects of COVID-19. Information shared will be invaluable to local
business in providing strategies to help minimize susceptibility for future
disruptions beyond illness spread such as market fluctuations and
weather-related natural disasters.
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