Produce farmers use social media, new ideas to sell direct to consumer
Story Date: 4/30/2020

 

Source: Brad Haire, FARM PROGRESS, 4/29/20


The COVID-19 pandemic has crippled the traditional markets and logistics of the U.S. fruit and vegetable industry. Produce growers, even the largest ones, have shifted to direct-to-consumer sales driven by social media campaigns in an effort to move their perishable products and maintain some cash flow during the crisis. One example, Lewis Taylor Farms, located in south-central Georgia and one of the largest vegetable farms in the Southeast...

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