Source: Richard Craver, WINSTON-SALEM JOURNAL, 5/20/20


Flat sales of traditional cigarettes enabled Imperial Brands Plc to weather the initial brunt of the COVID-19 pandemic on its overall revenue for the first half of fiscal 2020. However, the tobacco manufacturer cautioned Wednesday that a major drop in revenue from its next-generation products category has led to a retrenching in marketing and expenditures.

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