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NCDA&CS: Social Media Webinar
Story Date: 6/19/2020
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Source: NCDA&CS, 6/18/20
The Social Media Webinar, sponsored by the NC Department of Agriculture, is scheduled for Friday, June 26. Many of you originally registered for this workshop through Eventbrite prior to COVID-19. This workshop was originally scheduled to be held as a classroom style workshop at the NC Rural Center in Raleigh. Since the workshop will now be virtual, the Zoom platform will be used to facilitate it. The digital marketing specialist that will present the webinar is Melanie Diehl. She has created the link to register for the webinar (see below). The webinar is scheduled to begin at 9:00 AM and end at 4:00 PM. There will be 10 minute breaks each hour and we will break for lunch.
To participate, you MUST download ZOOM to your computer prior to the webinar. If you don’t already have ZOOM installed on your computer, you can do so by going to https://zoom.us/. Click on the dropdown arrow by the Resources tab in the top right side of your screen and then click “Download Zoom Client”. Please do not wait until just minutes before the webinar is to start before downloading the Zoom client! Working from a desktop/laptop computer is preferred rather than via phone, as there will be online documents to complete during the sessions.
Handouts will be made available to attendees once the seminar is in sessions.
For those that may not have originally registered for this workshop and are interested, these are details of what is to be covered:
PART 1
The Four Pillars of Digital Marketing Success
1. Create a Digital Marketing Strategy
o ID Target Audience (aka Avatar)
o Create Content Calendar
2. Social Media Marketing Overview
o Facebook/Instagram/Pinterest/YouTube
3. Local SEO
o Google My Business/Yelp/Other Directories
4. Email Marketing
o Best Practices
PART 2
1. Design Strategy Blueprint & Content Calendar
2. Hands-On Social Media: Facebook / Instagram / Pinterest / YouTube
3. Hands-On Local SEO: Google My Business / Yelp
4. Tutorial Email Marketing
Below is the formal ZOOM invitation.
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You are invited to a Zoom meeting.
When: Jun 26, 2020 09:00 AM Eastern Time (US and Canada)
Register in advance for this meeting:
https://us02web.zoom.us/meeting/register/tZcpdu-spj0oEtSxcW1tfjeH8J-m6hvrdfR7
After registering, you will receive a confirmation email containing information about joining the meeting.
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