Source: Chris Clayton, PROGRESSIVVE FARMER, 8/4/20

Major ag companies have made a big splash over the past month, rolling out new digital tools and tech alliances they say will help farmers improve their farm's efficiency and lower their environmental footprint. Microsoft, Land O'Lakes, Bayer and Smithfield Foods are some of the players offering more data gathering and analyzing options to producers, potentially across tens of millions of acres. Each of their initiatives also is trying to appeal to stewardship-minded farmers.

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