Source: Greg Henderson, DROVERS, 8/27/20


You might call it the three-ring circus of fake meat. Leaders of the largest plant-based protein makers have engaged in a PR war over who has the fakest of fake meats. Dan Curtin, president of Lightlife Foods, cast the first stone when his company published an open letter to Beyond Meat and Impossible Foods in advertisements in The New York Times and The Wall Street Journal. “Enough with the hyper-processed ingredients, GMOs, unnecessary additives and fillers, and fake blood,” Curtin’s letter began. Ouch!

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