PepsiCo to launch drink to aid sleep as consumers struggle with stress
Story Date: 9/17/2020

 

Source: CNBC, 9/14/20


Doctors and dentists are reporting more cases of cracked teeth and insomnia as the coronavirus pandemic takes a toll on the nation’s stress levels. PepsiCo’s latest drink Driftwell is pitching itself as a way to combat the problem. Pepsi employees came up with an idea for a beverage to help consumers de-stress and relax before bed as part of an internal competition started last year by CEO Ramon Laguarta.

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