Source: GENETIC LITERACY PROJECT, 10/14/20

The rosy pineapple is now available nationwide for purchase online in its own individual box at pinkglowpineapple.com, but it doesn’t come cheap. It’s $49 for one pineapple — a hefty price to pay for one Instagram. The pricey pineapples are hand-picked in “ultra-limited harvests, uniquely and specially grown by the expert growers,” according to Del Monte, which might explain the price tag.

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